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10 commandments of social media for business
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Date: 24-November-2011
Author By: Siddarth Hegde Companies today need all possible breaks and Social Media has come as God’s gift to the business, with a great product and a relatively limited reach. India has seen an explosion in the growth of telephony, mobility, and internet connectivity. This makes it imperative for businesses to have a strong online presence. Given below are the 10 commandments of Social Media that companies need to adopt in order to succeed.
1. Make your presence felt – Create and develop a presence in media, tools and forums that your potential clients use extensively.
2. Being credible - Set up clear performance metrics and then measure performance ruthlessly. See which media suit you and use it to establish a credible presence.
3. Taking part in a community - Talk to people involved, using the tools available rather than ‘at’ them. Conversations are not meant to be one way. Interactivity rather than having a traditional broadcast mentality is the main objective.
4. Influence not control over communities - Be clear about what you are looking at getting out of your participation. You can influence people by sharing your reasons and logic rather than pushing them into agreeing.
5. Making right choice - It is not possible for a business to be on every new social media tool that comes up. Be judicial in your choice – the message you are trying to put across, and the audience you are looking to connect with.
6. Forgive mistakes - When getting involved with social media, your interaction will be real time. Expect mistakes and plan for them. The aim is to get a fruitful dialogue going – you can’t get it right all the time.
7. Not a substitute – It’s just another part of the marketing mix. Social media will not replace on ground time with clients. Nor will it totally replace other traditional media. It just gives you more options and flexibility to reach your audience.
8. Experiment - As new platforms and additional features in existing platforms proliferate, there is no substitute for actually getting your feet wet. The only caveat before jumping onto every new innovation that comes your way is to figure out ‘what’s in it for your company’.
9. Don’t run away from crisis – They have a habit of blowing up into something even worse. Face them head on, be accessible and transparent - explain your side of the story, and tackle the issue rather than going with smoke and mirrors approach. Problems are opportunities and need to be exploited.
10. Focus on audience - The content has to focus on the needs of people you are trying to connect with – share your expertise and genuinely make time to help people who reach out.
